RisingPopularWidely stocked, sells steadily.
Bluey — Ultimate Family Home Playset
by Moose Toys (Bluey) · Bluey · Released Jan 2, 2025 · Ages 3+
The Heeler house with lights, sounds, 15 rooms of play space, and an exclusive Bluey figure.
Pop9/100
+6 points this week
Why it's popping: Every Bluey household eventually needs the house. It's the law.
Retail
$59.99
Typical
$45–$65
Market est.
$55
Don't pay over
$58
How we estimate this ▾
Retail is the manufacturer's price. The typical range and Don't-Pay-Over number come from the retail price, live marketplace listings where we track them, and our read of the resale market — they're guidance, not guarantees.
Where to buy
We may earn a commissionRetail
Target🏬 In stores
$59.99$49.99
Check availability· checked Aug 24, 2026 — availability may have changed
Walmart🏬 In stores
$54
Check availability· checked Aug 24, 2026 — availability may have changed
Amazon
$59.99
Check availability· checked Aug 24, 2026 — availability may have changed
Shopping in person? Set your ZIP and we'll flag retailers with stores near you.
Resale marketexpect markups — check authenticity first
eBayResale
from $44.98
In stock· checked 49m ago
Straight answers
Built from our catalog and demand data, updated with the daily refresh.
What is Bluey — Ultimate Family Home Playset?
- Bluey — Ultimate Family Home Playset is a dolls & playsets by Moose Toys (Bluey), part of the Bluey line. It was released Jan 2, 2025. The maker's age recommendation is 3+.
What should Bluey — Ultimate Family Home Playset cost?
- Retail price is $59.99. Typical prices run $45 to $65. Our current market estimate is $55. Our Don't-Pay-Over ceiling is $58 — above that you are paying resale premium, not value. These are guidance from live listings and our read of the resale market, not guarantees.
Is Bluey — Ultimate Family Home Playset hard to find?
- We rate it popular: Widely stocked, sells steadily. We do not have live stock data for it yet, so check the retailer links below. Demand on WantPop is rising, scoring 9 out of 100 this week.





